I have a plan. It’s to design a ridiculously simple cartoon character, flog it to the Japanese public and make my millions. And why not? It’s what NHK did when they created Domo. It’s what Banpresto did when they dreamt up Kapibara-San. And it’s exactly what hundreds of new exhibitors were vying to do at this year’s International Toy Show held at Tokyo’s behemoth Big Sight.
As you would expect, toys are big business in Japan – not just with kids, but with people of all ages. It’s one of the reasons why I love this country so much; the fact that fun doesn’t have an age limit.
All the big guns were represented at this year’s Show: Bandai… Mattel… even the bastards who made the Sylvanian Families. I HATE the pissing Sylvanian Families! Did you ever know ANYONE who played with that shit!? Luckily there were thousands of other toys to look at – my personal favourite being a game in which all you had to do was stack insanely cute looking pancakes on top of each other. Utterly random, yet totally amazing. A bit like Japan.
Tokyo Big Sight is completely mental. I’ve never seen a building like it. Pure alien spaceship.