IKIMASHO!

IKIMASHO! x DAZED: HOW SURGICAL MASKS BECAME A FASHION STATEMENT

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Disease control or beauty enhancement? Unpicking the long-standing Japanese trend of covering the face in public.

My final published article of 2015 is for DAZED – talking about the continued use of surgical masks in Japan. Whatever the reason for wearing them – be it health, fashion, or both – masks are now embodied in Japanese and Asian culture, and show no signs of going anywhere soon.

You can read the full article here.

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