Take a virtual tour around Japan’s capital with the new Tokyo Metro ad I was an advertising copywriter and creative back in the UK for about seven years. Among other things, I worked on the Northern Ireland Tourist Board account developing full campaigns for print, radio and TV. Many people don’t realise the amount of effort that goes into the adverts they see on the street and screen. Some ads look deceptively simple: but the amount of planning that is required is ridiculous. This […]

Categories: Daily Life in Tokyo • Tags: advertising, asia, getting around, ikimasho, japan, japanese, japanese blog, metro, tokyo, tourism, transport, travelling